Fractional CMO & marketing strategist
Marketing for things that are hard to explain.
The most interesting marketing problems are the ones no one has solved before – a new category, a product that doesn’t fit an existing frame, a technology that works but hasn’t found its language yet.
Available for fractional CMO, senior strategist and advisory engagements across emerging tech, B2B (business-to-business), consumer tech and complex technical products.
About
Twenty years of go-to-market for emerging technology.
For ~20 years I’ve built brand strategy and go-to-market for emerging technology across consumer tech, agencies, B2B platforms and startups – most recently as co-founder of an AI-powered medical simulation platform, and before that leading global corporate communications operations and employer brand at ByteDance and TikTok.
I work well with founders who need a senior marketing voice before they’re ready for a full-time CMO, when positioning and pipeline decisions have the highest leverage. I also work with established teams navigating a launch, pivot or repositioning.
If you’re building something that’s hard to explain, I’d love to hear about it.
What I bring
Five things I do for an engagement.
01
Brand & positioning
Especially for products in new categories where the language doesn’t yet exist.
02
Go-to-market strategy
Across B2B, consumer tech and enterprise, from zero-to-launch, to repositioning an established product.
03
Early-stage marketing leadership
Marketing functions from scratch, including positioning, content and investor narrative, without the luxury of a full team.
04
Crisis and communications strategy
I’ve navigated some of the most scrutinized media and geopolitical environments in the world.
05
Thought leadership & content
Making technically complex products legible and compelling to buyers, investors and press.
Experience
Consumer tech, agencies, B2B platforms, startups.
Fractional CMO & Marketing Strategist / Independent / 2026 – Present
Available for fractional CMO, senior strategist and advisory engagements across emerging tech, B2B, consumer tech and complex technical products.
Co-Founder and CEO / TruHealer / 2025 – 2026
Co-founded and led go-to-market strategy, institutional partnerships and pipeline for an AI-powered medical simulation platform.
Head of Employer Brand Reputation / ByteDance / 2023 – 2025
Manage global employer brand reputation strategy for ByteDance and TikTok during sustained multi-market regulatory and reputational challenges.
Head of Operations, Global Corporate Communications / ByteDance / 2021 – 2023
Led operations for Global Communications teams: including crisis response, planning and cross-functional alignment.
Chief of Staff, Engineering & Product / MediaMath / 2019 – 2021
Bring MediaMath’s brand promise to life through product and engineering: clean up the ad tech supply chain through addressability, accountability and performance.
Marketing & Communications Consultant / Independent / 2014 – 2019
Serve clients, businesses and brands by solving targeted marketing problems, including leading the Samsung engagement for 2×4 to help create the brand’s presence for the 2018 Winter Olympics.
Chief of Staff / Director, Business Strategy & Operations / AOL / 2013 – 2014
Establish AOL as a leader in programmatic advertising.
Chief of Staff / Razorfish / 2010 – 2013
Position an agency brand for growth in a maturing market; differentiate and raise awareness.
Communication Strategist / Razorfish / 2009 – 2010
Guide the Razorfish communication strategy during acqusition.
Project Lead / Razorfish / 2008 – 2009
Serve clients by launching marketing initiatives successfully and profitably.
Marketing Lead / Razorfish / 2005 – 2008
Shape and champion the Razorfish brand.
Recognition & education
- Judge – Advertising, Media & PR; Creators; Responsible Technology / The Webby Awards / 2010 – Present
- Associate Member / International Academy of Digital Arts and Sciences / 2010 – Present
- BBA, Marketing Management / Baruch College, with a focus on International Business; dual major in Music
Contact
Building something that’s hard to explain?
I’d love to hear about it. Tell me what it is, where you are, and what’s in the way.
Based in Brooklyn, New York. Working remotely and in person in the New York area.
LinkedIn →
