Bridging brand vision to thoughtful execution.
During my 15+ year career, I’ve helped build successful brands and companies in the advertising and ad tech spaces. I’ve also brought memorable brand experiences to realization.
As a marketer, I’ve launched campaigns and products for startups as well as valued brands. As a communications expert, I’ve managed internal communications, organizational change and created strategies for C-level executives to elevate their profiles.
I believe that how we do something is just as important as what we do; I am proud to be part of teams that set the standard for amazing work, integrity and collaboration within the organizations I’ve served.
- Rupa
EXPERIENCE
Global Corporate Communications - Head of Operations / ByteDance / 2021-Present
Chief of Staff / MediaMath / 2019-2021
Bring MediaMath’s brand promise to life through product and engineering: Clean up the ad tech supply chain through addressability, accountability and performance.
Marketing & Communications Consultant / 2014-2019
Serve clients, businesses and brands by solving targeted marketing problems.
Head of Marketing Services / Urban Pixels / 2018-2019
Lead business development and marketing engagements for clients.
Consultant - Project Manager, Client Operations / 2x4 / 2017-2018
Lead the Samsung engagement and help create the brand’s presence for the 2018 Winter Olympics.
Head of Marketing / B2B Automotive Software Company / 2016-2017
Help an automotive SaaS startup build a marketing organization to support sales and growth.
Chief of Staff / Director, Business Strategy & Operations / AOL / 2013-2014
Establish AOL as a leader in programmatic advertising.
Chief of Staff / Razorfish / 2010-2013
Position an agency brand for growth in a maturing market; differentiate and raise awareness for the brand.
Communication Strategist / Razorfish / 2009-2010
Guide the Razorfish communication strategy during a change period.
Project Lead / Razorfish / 2008-2009
Serve clients by launching marketing initiatives successfully and profitably.
Marketing Lead / Razorfish / 2005-2008
Shape, share and champion the Razorfish brand.
INDUSTRY / ACTIVITIES
Member & Round 1 Webby Awards Judge / International Academy of Digital Arts & Sciences / 2009-Present